Our Story

Welcome to Jockey

Jockey International Inc.

Founded in 1876, born and headquartered in the USA, Jockey International, Inc. is the Original American underwear brand. Today, 144 years later, Jockey is sold in over 140 countries around the world.

Jockey has a long history of designing high-quality, innovative products. From creating the first men’s brief, to developing underwear for NASA, to marketing the only phase change technology in the underwear category to providing sport underwear that is clinically proven to outperform competing products, Jockey has consistently lead innovation in the industry.

Jockey is committed to quality, comfort, fashion and innovation, and as Jockey grows, the company’s simple commitment to serve its customers’ needs continue to be Jockey’s hallmark. Our legacy, based on ingenuity, vitality and authenticity, celebrates progressive and independent thinking. As a world-class brand, Jockey continues to inspire a renewed sense of individuality and freedom in modern men and women across the world.

Jockey Pakistan

Jockey products have been available in Pakistan under exclusive license from Jockey International Inc. since 1995. Currently we are the leading brand for premium intimate apparel in Pakistan and our products are found across major department stores in over 100 cities. We also own and operate Jockey Mono Brand stores in all major cities of the country.

Famous Brands (Pvt) Ltd. , located in Lahore, Pakistan is the exclusive licensee of Jockey International Inc. for manufacture, retail, distribution and marketing of the Jockey brand in Pakistan.

Famous Brands (Pvt) Ltd. is an industry pioneer and has a legacy of launching multiple renowned International Brands in Pakistan.